I’m a graphic designer/visual communicator based in Gothenburg, working primarily with branding design, often within social and value-driven contexts. In 2023, I graduated from the University of Gothenburg with an MA in Design, from a program focused on critical and practice-based methods exploring how design can engage with social, cultural, and political issues.

As a conceptual designer, I focus on creating visual identities for brands that make a real impact. Alongside branding, I enjoy exploring ideas around identity, culture, and how we relate to one another. I approach each project with a curious and critical lens, creating design that is concept-driven, clear, and timeless. I like to challenge my practice by pushing boundaries and exploring different ways design can communicate and connect.

Collaboration is a big part of how I work. I believe different perspectives make the outcome stronger, and I try to stay open to ideas beyond my own. That helps me create work that feels more relevant, inclusive, and impactful.

Outside of design, I’m passionate about sports and training, and I work as a part-time trainer. This has led me to explore the intersection between physical activity and visual communication. Who knows, one day I might research how physical activity can be used as a form of visual communication and how these two fields can inspire each other to support positive social change.

Read my CV here.